Your Outsourced Flooring Partner
AFC is not a traditional flooring distributor. We are a comprehensive project-winning engine — doing the specification and estimating work so architects, developers, and contractors secure the material order before projects go to bid.
Advanced Flooring Concepts
Advanced Flooring Concepts is a leading distributor of premium commercial flooring products and a specialized provider of AI-powered specification and estimating services.
We distribute a complete range of high-performance commercial flooring solutions, including:
- LVT (Luxury Vinyl Tile) – including our exclusive Soundstop Acoustical Glue-Down series
- SPC and WPC rigid core products
- Carpet and Carpet Tile
- Rubber Base (HarMONY BASE collection)
- Fitness Flooring
- Kitchen Tile and other specialty surfaces
Our in-house AI system delivers professional floor plan takeoffs, full specifications, marked-up drawings, and branded proposals in just 48 hours — giving architects, developers, GCs, and contractors a massive competitive advantage when bidding projects.
Whether you need fast, accurate estimating services or want to purchase high-quality commercial flooring at contractor pricing, AFC is your single-source partner.
Visit our full product catalog and contractor portal at www.advancedflooringc.com
"We do the math so you win the bid."
— AFC Core Principle
How We Work
Four principles guide every proposal, every product recommendation, and every client interaction.
Technical Precision
Every specification we produce is grounded in verified product data — STC ratings, wear layer thicknesses, installation methods. We never guess on a spec.
Speed as a Service
A complete, branded material proposal in 48 hours. We treat turnaround time as a deliverable, not a courtesy.
Partner-First Mindset
We succeed when our contractors, architects, and developers win bids. Our estimating service is designed to make you look like the expert in the room.
Accountability
We stand behind every quantity takeoff and every product recommendation. If a spec needs revision, we own it and fix it — fast.
Our Story, Year by Year
From a single acoustical LVT concept to a full-service commercial flooring engine — every milestone that shaped Advanced Flooring Concepts.
The Acoustical Breakthrough
Launched a 3.5mm Glue-Down LVT with integrated acoustic pad — saving installers $1.00 per square foot versus separate sound mat systems. IIC 51 rating. First major accounts included Grandscape, Marriott, OHT Partners, and Mission DG Developers.
Hotel-Grade SPC Click
Launched a 6.5mm SPC Click with integrated pad — purpose-built for hotel corridors and guestrooms. First installation: Hyatt Downtown Austin. Established AFC as a credible hospitality flooring supplier.
Landmark Installations
Completed signature projects across Texas: Grandscape (The Colony), five Vantage apartment complexes, Hyatt Downtown Austin, and Tampico. These projects validated AFC's multi-family and hospitality workflow at scale.
Soundstop System & Acoustical Click
Created the Soundstop System — a two-product acoustical strategy: 2mm Glue-Down LVT for ground-floor units, Acoustical Glue-Down for upper floors. Simultaneously launched a 5mm Acoustical Click product for hotels and apartments, replacing the need for a separate pad entirely.
Choice Hotels & Inventory Scale-Up
Became an approved vendor through distribution with Choice Hotels — a network of 5,000+ properties. Added 10 million square feet of inventory across glue-down and SPC click LVT to meet growing demand from hotel and apartment developers.
Soundstop Redesigned & Independent Acoustical Testing Program
The Soundstop acoustical product line was fully redesigned in 2024 with improved STC/IIC ratings and a streamlined product family. AFC launched an independent third-party acoustical floor assembly testing program — commissioning multiple certified lab tests across different subfloor assemblies. All verified test results are published publicly at afcflooring.com/acoustical-tests, making AFC one of the only commercial LVT distributors to provide fully transparent, independently verified acoustical data to architects and developers.
Soundstop Premium, Mapei Partnership & Preferred Vendor Status
Launched 3mm Soundstop Premium with IIC 56 — the highest acoustical rating of any glue-down LVT on a wood floor assembly, verified through 13 USG Underlayment tests. Launched 4mm and 5mm Soundstop variants for student housing and hotels. Mapei formalized a partnership with AFC in February 2025, issuing Certification Reports for their adhesives with AFC's LVT. AFC achieved Preferred Vendor status with Choice Hotels (5,000 properties). Began testing RC1 Pro Channel vs. RC Deluxe — projected savings of $0.40–$0.50/SF for customers.
Valencia Hardwoods & HarMONY BASE Launch
Expanded the AFC product portfolio with two major additions: a distribution partnership with Valencia Hardwoods, bringing premium hardwood flooring to AFC's commercial offering; and the full launch of the HarMONY BASE rubber wall base collection — 50+ colors, cove and straight profiles, specified on every AFC project. AFC now serves as a true single-source partner for commercial flooring, base, and hardwood.
South-Central United States
AFC is headquartered in Texas and serves commercial projects across the South-Central region. Our Spec & Estimate Engine is available to any architect, developer, or contractor working within our service footprint — and we are actively expanding.
Projects outside this region are evaluated on a case-by-case basis. Contact us to discuss your project.
Get in Touch
Ready to Win Your Next Bid?
Upload your floor plan today and let AFC do the specification work. You will have a complete, branded proposal in 48 hours.